{"title":"Effie's Lane","description":"\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"UTF-8\"\u003eOur collections evolve over time, each one telling a different story. Our first collection, Effie’s Lane, is rooted in nostalgia and inspired by the warmth of a well-loved home. It reflects everyday patterns, familiar details, and the comfort of spaces meant to be lived in. \u003c\/p\u003e","products":[{"product_id":"apron-strings","title":"Apron Strings","description":"\u003cp\u003eApron Strings - soft pink stripes, gently uneven and hand-painted create a warm, lived-in pattern inspired by the comfort of home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWidth\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Length \u003c\/strong\u003e33'-0\" (11 yards)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eVertical Repeat \u003c\/strong\u003e20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eHorizontal Repeat\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Coverage \u003c\/strong\u003e53.6 sq feet (5.23 sq meters)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003ePattern Match \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eF\u003c\/span\u003eull drop\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eSubstrate\u003c\/strong\u003e \u003cstrong\u003eMaterial\u003c\/strong\u003e Smooth Coated Non-Woven (also available in Type II Vinyl and various textures)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWallpaper Type\u003c\/strong\u003e Traditional (paste the wall)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eColorways \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003ePink\u003c\/span\u003e + White\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003ePrice per roll \u003c\/strong\u003e$190 CAD\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pattern No. 2","offers":[{"title":"Default Title","offer_id":47293967040681,"sku":"WVASP","price":190.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7947\/7673\/files\/Apron_Strings_yroll.png?v=1785179664"},{"product_id":"blueberry-pie","title":"Blueberry Pie","description":"\u003cp\u003eBlueberry Pie - hand-painted blue plates in varied scales rest on a soft pink ground, with gentle variation in line and tone that feels cheerful, familiar, and welcoming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWidth\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Length \u003c\/strong\u003e33'-0\" (11 yards)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eVertical Repeat \u003c\/strong\u003e20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eHorizontal Repeat\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Coverage \u003c\/strong\u003e53.6 sq feet (5.23 sq meters)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003ePattern Match \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eF\u003c\/span\u003eull drop\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eSubstrate\u003c\/strong\u003e \u003cstrong\u003eMaterial\u003c\/strong\u003e Smooth Coated Non-Woven (also available in Type II Vinyl and various textures)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWallpaper Type\u003c\/strong\u003e Traditional (paste the wall)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eColorways \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eSoft\u003c\/span\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003e \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003ePink\u003c\/span\u003e + White + Blue\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003ePrice per roll \u003c\/strong\u003e$190 CAD\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pattern No. 2","offers":[{"title":"Default Title","offer_id":47294035394729,"sku":"WVBPP","price":190.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7947\/7673\/files\/Blueberry_pie_roll.jpg?v=1785179938"},{"product_id":"dotty-day","title":"Dotty Day","description":"\u003cp\u003eDotty Day - warm red dots repeat across a soft blue ground, creating a pattern that feels cheerful, steady, and comfortably familiar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWidth\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Length \u003c\/strong\u003e33'-0\" (11 yards)\u003cimg\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eVertical Repeat \u003c\/strong\u003e20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eHorizontal Repeat\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Coverage \u003c\/strong\u003e53.6 sq feet (5.23 sq meters)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003ePattern Match \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eF\u003c\/span\u003eull drop\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eSubstrate\u003c\/strong\u003e \u003cstrong\u003eMaterial\u003c\/strong\u003e Smooth Coated Non-Woven (also available in Type II Vinyl and various textures)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWallpaper Type\u003c\/strong\u003e Traditional (paste the wall)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eColorways \u003c\/strong\u003eBlue + Raspberry \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003ePrice per roll \u003c\/strong\u003e$190 CAD\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pattern No. 2","offers":[{"title":"Default Title","offer_id":47294675189929,"sku":"WVDDB","price":190.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7947\/7673\/files\/Dotty_Day_roll.jpg?v=1785184186"},{"product_id":"garden-gossip","title":"Garden Gossip","description":"\u003cp\u003eGarden Gossip - hand-painted pansy blooms, spaced loosely on a soft blue ground, evoke the quiet beauty of a garden just outside the window.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWidth\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Length \u003c\/strong\u003e33'-0\" (11 yards)\u003cimg\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eVertical Repeat \u003c\/strong\u003e20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eHorizontal Repeat\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eRoll Coverage \u003c\/strong\u003e53.6 sq feet (5.23 sq meters)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003ePattern Match \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eF\u003c\/span\u003eull drop\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eSubstrate\u003c\/strong\u003e \u003cstrong\u003eMaterial\u003c\/strong\u003e Smooth Coated Non-Woven (also available in Type II Vinyl and various textures)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eWallpaper Type\u003c\/strong\u003e Traditional (paste the wall)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003eColorways \u003c\/strong\u003e\u003cspan class=\"x-el x-el-span c1-14 c1-15 c1-b c1-a4 c1-1i c1-a5 c1-a6\"\u003ePeriwinkle \u003c\/span\u003eBlue + Multi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003ePrice per roll \u003c\/strong\u003e$190 CAD\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pattern No. 2","offers":[{"title":"Default Title","offer_id":47294689312937,"sku":"WVGGB","price":190.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7947\/7673\/files\/Screenshot_2026-07-27_at_5.36.23_PM.png?v=1785184596"},{"product_id":"harbour-line","title":"Harbour Line","description":"Harbour Line - timeless hand-painted stripe that brings subtle texture and effortless charm to any space. Its organic lines create a relaxed, refined look that complements both classic and contemporary interiors. \n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoll Length\u003c\/strong\u003e 33'-0\" (11 yards)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVertical Repeat\u003c\/strong\u003e 34.25\" (87 cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHorizontal Repeat\u003c\/strong\u003e 20.5\" (52 cm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoll Coverage\u003c\/strong\u003e 53.6 sq feet (5.23 sq meters)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePattern Match\u003c\/strong\u003e Full drop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubstrate Material\u003c\/strong\u003e Smooth Coated Non-Woven (also available in Type II Vinyl and various textures)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWallpaper Type\u003c\/strong\u003e Traditional (paste the wall)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColorways\u003c\/strong\u003e smokey blue\/pale rose\/warm grey\/plum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrice per Roll\u003c\/strong\u003e $190.00 CAD\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pattern No. 2","offers":[{"title":"Smokey Blue","offer_id":47297286897833,"sku":"WVHLB","price":190.0,"currency_code":"CAD","in_stock":true},{"title":"Pale Rose","offer_id":47297286930601,"sku":"WVHLR","price":190.0,"currency_code":"CAD","in_stock":true},{"title":"Plum","offer_id":47297288962217,"sku":"WVHLP","price":190.0,"currency_code":"CAD","in_stock":true},{"title":"Warm Grey","offer_id":47297288994985,"sku":"WVHLG","price":190.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/7947\/7673\/files\/Harbour_Line_Sea_Smoke_roll.jpg?v=1785241307"},{"product_id":"midnight-matchbook","title":"Midnight Matchbook","description":"\u003cp\u003eMidnight Matchbook - 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